Creating a successful flower farm is about more than growing beautiful blooms: it’s about building a business that can thrive for the long term. In this panel discussion, experienced flower farmers will share practical strategies for navigating an ever-changing industry, avoiding burnout, and creating a business that aligns with your goals and values. From identifying your ideal customers and finding your unique sales niche to balancing profitability with personal well-being, you’ll gain insights to help you cultivate a resilient, rewarding, and sustainable flower farming business.