Meet Perla Sofia Curbelo
Awarding Communication Excellence in the Green Industry
On this episode of the Green Industry Leaders Network podcast David Ellis, Director of Communications and editor of The American Gardener magazine guest hosts with Chris Sabbarese of Corona Tools. Since 1953, the American Horticultural Society has been recognizing excellence in communications for individuals who are effective and inspire others to participate in horticulture. The B.Y. Morrison Communication Award is one of the annual Great American Gardeners Awards. It is named for Benjamin Yoe Morrison (1891-1966), landscape architect, plant breeder, and artist. Morrison was editor of National Horticultural Magazine, a precursor to The American Gardener for nearly 40 years. David shares some insights on this prestigious award and introduces the 2021 BY Morrison award winner, Perla Sofía Curbelo-Santiago of Agrochic, based in Puerto Rico. She’s a professional communicator with vast experience in radio, television, and newspapers. She’s also certified in Horticulture Therapy (2019) from the Chicago Botanic Garden.
This episode highlights:
- the how winners are recognized for this award and how Perla’s communication skills help educate, inspire and exemplify the honor
- Perla’s work with the BIPOC Hort Group and the importance of representation
- advice to new garden communicators about conveying your passion
- the growing market of Spanish-speaking gardeners in the United States
Check out additional podcast episodes with past Great American Gardeners Awards honorees including Katie Stagliano, Dr. Kayri Havens, and Debra Prinzing and more Green Industry Leaders Network podcast episodes.