Building a Gardening Culture Through Media
with Rochelle Greayer, editor, The American Gardener
Friday, November 1, 2-3 p.m. ET
Virtual
$15 AHS members/$20 non-members
Join Rochelle Greayer, the new editor of The American Gardener, for a conversation with AHS director of national programs Courtney Allen about the power of communications to create communities of plant lovers. As the author of a book, blog, magazine, and newspaper about horticulture, Greayer is at the forefront of gardening education. Hear her thoughts on gardening trends, how gardeners learn about them, and how gardeners create those movements together.
As a garden expert, landscape designer, and entrepreneur, Rochelle Greayer founded Pith + Vigor, a newspaper, online magazine, and education platform, and she created the acclaimed blog Studio ‘g’, (named one of the top ten gardening blogs by Better Homes & Gardens). She also co-founded Leaf Magazine and contributed to Apartment Therapy as the original creator of the weekly column “The Gardenist.” For the last five years, she has been seen, every spring, talking about plants on the Home Shopping Network. A graduate of the English Gardening School in London, England, Rochelle has designed gardens for private residences and hotels worldwide since 2002. She has contributed to several gardening books and published her first solo work, Cultivating Garden Style, in 2014.
Her diverse background also includes co-founding the Harvard Farmers Market and a previous career as a physicist and rocket scientist. Rochelle is excited to take on the editorship of America’s oldest gardening magazine, to continue AHS’s long tradition of publishing informative science-based garden and horticultural stories, and to bring a new face to the magazine—one that reflects the modern gardener.
